EVALUATION 4/5: Who would be the audience for your media product and how did you attract/address your audience?

My target audience is similar to NME or SPIN’s.  I aimed to appeal to young audiences between the ages of 16-25 who like indie music.  However unlike SPIN and NME  I aimed to attract both genders, not just males. 

I did not aim my magazine at any specific class or ethnicity, but to make my magazine suitable for the age range I was targeting I made sure the magazine was neat and sophisticated but not too plain and boring so as to appeal to young adults.   I used a unisex colour scheme to make my magazine appealing to both genders.  The use of the colour red avoids gender sterotyping that comes with colours such as pink or blue making the magazine accessible to both genders equally. 

My focus group were specific to my target audience so their opinions helped me make minor decisions such as what to name my magazine.  They were in the age range I was targeting and so they would give me good results when trying to make decisions as the magazine was aimed at people like them so receiving their opinions was very helpful.